Copywriting & content in Prague

The words are the part people actually read

A beautiful layout gets someone to stay for a second. The words decide whether they book, call or leave. Yet on most small-business sites the copy is the last thing anyone thinks about: a paragraph pasted from an old brochure, a translation run through a free tool, three sentences that could describe any company in any city.

We treat copy as the product it is. Every page has one job, and every line either moves the reader toward that job or gets cut. That is as true for a homepage as it is for a single product description.

Written by native speakers, not translated

Prague sells to Czech, German and English speakers, often on the same website. A German guest can tell within one sentence whether your page was written for them or fed through translation software, and clumsy German costs you the booking just as surely as a slow page does.

Our copy in each language is written by a native speaker of that language, from your brief and your facts, not translated from a Czech original. A Czech page sounds like it was written in Czech. A German page sounds like it was written in Munich. The three versions carry the same message and the same offer, but each reads as if that language were the only one you speak. This is the same principle behind our multilingual web design: a language version is a rewrite, not a copy.

Copy that reads naturally and ranks

Good web copy has two readers: the person and the search engine. Most agencies pick one. Keyword-stuffed text ranks for a week and reads like a robot; elegant prose that never mentions what you sell ranks for nothing.

We write for both. Before a single line, we map each page to what people in Prague actually type into Google and Seznam, then write text that uses those words the way a person naturally would. Headings, meta titles and descriptions are part of the job, not an afterthought. If you want the full technical side handled too, that is our SEO service; copywriting is where the two meet.

What we write

• Website copy: homepages, service and product pages, about pages, landing pages, the text that carries your whole site.
• SEO articles and blog posts mapped to real search demand, so each one has a reason to exist beyond filling a feed.
• Product and category descriptions for e-shops, written to sell and to rank, not copied from the manufacturer.
• Rewrites of tired or translated text you already have, kept in your voice but sharpened.
• Microcopy: buttons, forms, error messages, the small words that quietly decide whether someone finishes or gives up.

How we work

1. Brief. One conversation, or a short questionnaire, so we understand your customers, your offer and the words you would never use.
2. Structure. We agree what each page needs to say and in what order, and where it matters we map it to search demand.
3. Draft. You get the copy in a clean document, page by page, ready to read aloud.
4. Two rounds of revisions are included on every project, so the final text is genuinely yours.

If we are also building the site, the copy flows straight into the design and you approve each page before it goes live.

What it costs

Web copy starts at CZK 1,500 per page for a standard service or product page in one language, and less per page on larger sites. SEO articles start at CZK 2,500 each. A full set of pages in three languages is quoted as one fixed price before we begin, never by the hour. See the pricing page for the full breakdown, or send us the pages you need and we will quote them.

When copywriting is part of a website project, it is already included in the site price; you are not billed for it twice.

Who this is for

Restaurants and hotels that need to sound as good in German as they look in photos, clinics and law offices whose tone has to earn trust, e-shops with hundreds of descriptions to write, and any business whose current text was translated once and never touched again. Browse the portfolio to see how we write for different industries, or tell us about your project and we will reply within 24 hours with a plan and a fixed price.